GES Stock: A Hidden Opportunity for Income Investors?
July 18, 2025
Why Guess? Stock Shouldn’t Be Overlooked
Inflation is still biting. Interest rates remain high. And most investors are rushing into the same mega-cap tech names, hoping for safety and growth.
But here’s the thing: hope can be a really bad investment strategy.
But what if it were possible to lock in a little over nine-percent dividend yield from a well-recognized brand that’s showing real signs of a turnaround?
Guess? Inc (NYSE:GES) may not be the hottest name in the market right now, or promising artificial Intelligence (AI) or some new technology, but that’s exactly what makes it interesting.
The company is quietly posting strong financial results, tightening operations, and rewarding shareholders. Plus, the GES stock price action is suggesting a turnaround.
Put simply: income investors looking for a potential recovery story coupled with a high dividend shouldn’t overlook GES stock.
What Does Guess? Inc Do?
Headquartered in Bioggio, Switzerland, Guess? designs, markets, distributes, and licenses lifestyle collections of apparel and accessories for men, women, and children.
The company operates through five segments: Americas Retail, Americas Wholesale, Europe, Asia, and Licensing.
Its clothing collection includes jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, activewear, knitwear, and intimate apparel. Guess? also grants licenses to design, manufacture, and distribute various products that complement its apparel lines. These products include eyewear, watches, handbags, footwear, fragrance, jewelry, and other accessories.
Guess? markets its products under the “GUESS,” “GUESS?,” “GUESS U.S.A.,” “GUESS Jeans,” “GUESS? and Triangle Design,” “MARCIANO,” “Question Mark and Triangle Design,” a stylized G and a stylized M, “GUESS Kids,” “Baby GUESS,” “YES,” “G by GUESS,” “GUESS by MARCIANO,” and “Gc” brand names.
The company sells its products through direct-to-consumer, wholesale, and licensing distribution channels and via retail websites. (Source: “Profile,” Yahoo! Finance, last accessed July 9, 2025.)
GES Stock Yields Over 9.0%
Even with the GES stock price off the lows, it is still yielding over nine percent at current levels. That’s not a typo. In an era where many companies are slashing payouts, Guess? is holding firm.
And GES stock is not a yield trap.
The company has been rewarding investors through a regular dividend for years. The payout ratio remains conservative. Management hasn’t given any hints of a cut either. If anything, with earnings starting to stabilize and free cash flow improving, they’ve got room to grow it.
Those who own GES stock get paid $0.30 per share each quarter like clockwork. This amounts to $1.20 on an annual basis.
Recent Financials Make a Bullish Case
On June 5, Guess? reported its financial result for the first quarter of fiscal year 2026, and there were a lot of encouraging data.
Revenue came in at $647.8 million, up 12% in constant currency terms.
Explaining the business conditions, Carlos Alberini, chief executive officer of Guess?, said, “We are encouraged by our first quarter performance, which came in ahead of expectations across key metrics. Revenue grew 9% in U.S. dollars and 12% in constant currency, reflecting the successful integration of rag & bone and continued momentum in our wholesale businesses across Europe and the Americas. Disciplined expense management, combined with the better than expected top-line performance, enabled us to report operating results ahead of our guidance range, narrowing our loss for the quarter.” (Source: “Guess?, Inc. Reports Fiscal Year 2026 First Quarter Results,” Guess? Inc, June 5, 2025.)
This should be music to income investors’ ears.
GES Stock Chart Tells a Bullish Tale
Let’s talk about the chart.
GES stock had a brutal 2024; there’s no sugarcoating that. The price dropped from above $20.00 to a low near $9.00, but something changed in April 2025.
Look at the 50-day moving average (MA). In late April, GES stock broke above this MA for the first time in months, and volume picked up. That was the start of a base-building pattern. It also hinted that the short-term trend has started to point upwards.
By June, the stock had constantly formed higher lows and a higher high. This is the classic start of a new uptrend.
Now, in July, GES stock is trading around $13.24. This is just above its 200-day MA. This suggest that the long-term trend has also started to trend upwards. Mind you, this is the first time that the stock has been able to break above this moving average. This is bullish.
All in all, GES stock looks healthy. It wouldn’t even be wrong saying that it has formed some sort of bottom, and the price is making strong strides towards the $16.00–$18.00 range—the next big resistance level.
Chart Courtesy of StockCharts.com
The Lowdown on GES Stock
With GES stock, income investors can get:
- A dividend yield of over nine percent
- An improving financial performance
- Possible robust upside (suggested by the chart)
- A management team committed to treating shareholders well
- Cheap valuation
- A globally recognized brand
GES stock is liked by institutional investors as well. As per the most recent data, 65.61% of the outstanding shares are owned by institutional investors. BlackRock Inc is the biggest institutional owner, holding 3.5 million shares. (Source: “Holders,” Yahoo! Finance, last accessed July 9, 2025.)
I reiterate, if an income investor is seeking a high-yield stock with room to run and a clear turnaround story, Guess? is worth a closer look.
